MADRASi
We
live in a world rotating on labels and discrimination. As the planet
rotates, we rotate with it. We wrap ourselves in labels, embody tags,
wear them like a second skin, and sometimes bear these tags upon us like
weapons. We end up hurting people, end up calling them things they’re
not. We become slaves to these labels. But
we have a choice. We can choose not to, choose to be free of these
labels and their discrimination. Labels that have now begun to follow us
like a shadow in the dark, a shadow that stays invisible to the eye
until the morning. A notion that disillusions us to believe that
it doesn't exist, but it very much does. It's time to draw the curtains
and let the light in. It’s time to stop discriminating and open our eyes
to everything that we can be.“Madrasi”
is a personal tribute to the people living in the south of India, to
every South Indian who’s been discriminated for various reasons like
their skin color in a brown dominant country, or their literary levels,
or even their food! Madrasi is for everyone who ever felt shoved in a
box and was labelled to be someone who they were not.
Co-written and
narrated by South Indian artists, Madrasi focuses on bringing the
narrative of the discriminated while still highlighting the uniqueness
of their culture and heritage.
Here are some of the style frames
The Process
From
the micro to the macro, human begins are different than one another, no
one is the same. We’re different, yet the same. Similarly South Indians
are a people with similar traditions and origins, but they’re different
even among themselves. To emphasize on the difference within a people, we explored different character designs and styles. Here are some of the explorations.
To further emphasize on the difference within a people,
we adopted different character designs, animation
styles, software and mediums. We worked with 2D, and 3D both, trying to
capture all angles of the experience of being in the South. For
experiences with high emotions that flow into you, we animated
traditionally in Adobe Animate CC. For experiences like traveling and
food we tried capturing the essence of the South in a way to present to tourists- using Cinema 4D.
Here are some of our explorations for various characters and their different animation styles.
Shots
involving high emotions, or those representing the narrator were
animated imagining a flow, either calm or a torrent depending on her
mood. These we done in Adobe Animate CC in 25 frames per second, and were later layered with minute animation in After Effects.
I was responsible for all the hand drawn animations.
Awards Won
Credits
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